Yes, you can segment your contacts into similar groups to target more relevant email and newsletter content to your subscribers.
With Campayn you can create unique email segments or start with the following popular email segments other marketers use. Here are some popular ways to segment contacts.
Gender
Male, Female
Email Activity
Opened my email, Opened any email, Clicked link in last email, Clicked link in any email, Didn't open last email, Didn't click in last email
Email Address
Contains, Does not contain
Date Added
Equals, Does not equal, Before, After
Consent
Confirmed, Unconfirmed, Unsubscribed
Location
Country, State/Prov, City
Custom Field
Contains or does not contain and custom data you have added